Company · Brand

The Dataflix brand.

A resource center for our marks, colors, type and voice — for partners, press and the team. The identity has evolved since 2018, and continues to evolve to better reflect who we are at our core: trust, modern, crafted.

Download brand kit Explore the system
/THE MARKREV · 02Dataflix wordmarkDATAFLIX · INC#6666D1
01 · The mark

A brain. A signal.

Our logo is an abstract form of a human brain — and the act of thinking. It signals our focus on AI: not as a buzzword, but as the way modern enterprises will operate.

The mark resolves into two stable forms: a horizontal lockup (preferred) and an icon (square use, favicons, app tiles, social avatars). Keep a clear area around the lockup equal to the height of the icon, on all sides.

02 · Logo system

Six lockups. One identity.

Use the horizontal lockup wherever possible. Reach for the icon in square contexts. Match the variant to the background — color on white, white on dark.

02b · Hosted assets

Hotlink the marks. One URL each.

Stable, canonical URLs for the primary and secondary marks — for use in other Dataflix apps, partner products, profile avatars and embedded surfaces. Always served from www.dataflix.com/brand/.

Primary logo
Primary logoHorizontal lockup · color

Default mark for websites, partner sites, decks and product surfaces.

https://www.dataflix.com/brand/dataflix-logo-primary.png
PNG
Secondary logo
Secondary logoStandalone mark · color

Square contexts — app tiles, social avatars, profile pictures, favicons.

https://www.dataflix.com/brand/dataflix-logo-secondary.png
PNG
03 · Color

Purple as a stand.

Our primary is a deep, confident purple — the meeting point of blue (trust) and red (modern energy). Two backgrounds anchor the dark surfaces. Cyan extends the system for highlights and motion.

/PRIMARY#6666D1
Primary · Purple
Logo · accents · CTAs
/BACKGROUND#19142E
Background · Plum
Dark surfaces · cards
/BACKGROUND#17384C
Background · Navy
Alternate dark surface
Purple · ramp07 STOPS
50#F0EFFB
100#DEDCF6
300#A09CE6
400#8682DC
500#6666D1
700#43439A
800#312F72
Cyan + neutralsEXTENDED
300#8FE3F0
400#5DD3E8
500#2EBFDC
600#1FA0BD
INK#F4F1F8
INK2#C5C0D6
BG#0A0817
04 · Type

Three voices. One system.

A working sans for the body, a mono for the technical, and an editorial serif for the moments that matter. Open-source, available everywhere.

/01 · PRIMARYIBM Plex SansBody · headings · UI

Workhorse sans for everything that has to read clearly. Weights 400, 500, 600, 700.

The system that runs.
ABCDEFGHIJKLMNOPQRSTUVWXYZ · 0123456789 · @·#·% · 400 / 500 / 600 / 700
/02 · MONOSPACEIBM Plex MonoEyebrows · captions · data

Used for labels, coordinates, technical metadata and any moment that needs to feel engineered.

/SYSTEMS · /SHIPPING · /SCALE
/01 · /02 · /03 · 37.67°N · 122.08°W · #6666D1
/03 · DISPLAYInstrument Serif ItalicEditorial accents

Used sparingly — a single italic phrase per headline to lift a sentence into something memorable.

actually runs.
a b c d e f g h i j k l m n o p q r s t u v w x y z
05 · Voice

How we sound.

The brand reads in the same voice across press, product and partner conversations. Three principles guide what stays in, what comes out.

/01

Trust.

We say what we mean. We avoid the marketing fog. We over-explain when it helps.

/02

Modern.

Plain language, contemporary craft. No corporate jargon. No buzzwords for their own sake.

/03

Crafted.

Specific over generic. Concrete over abstract. Numbers and outcomes over narratives.

06 · Don’ts

Things we never do.

The mark earns its presence by being consistent. Avoid the transformations below — they erode the identity faster than they save space.

/01

Don't stretch

Keep the mark's proportions. Never scale non-uniformly.

/02

Don't rotate

The logo sits on a baseline. No tilts, no angles, no spins.

/03

Don't recolor

Only the approved primary, white-on-dark, or full color.

/04

Don't apply effects

No drop shadows, glows, strokes, bevels or 3D treatments.

/05

Don't place on busy

Avoid noisy backgrounds. Give the mark a calm, clear field.

/06

Don't crop

Always show the complete lockup with full clear-space.

07 · Resources

Take the kit with you.

Logos, color tokens and type specs in one bundle. Working on something we should know about? Email hello@dataflix.com.

Email press team Download logo
  • /LOGOSHorizontal · Icon · Color & WhitePNG · SVG · PDF
  • /COLORTokens — HEX, RGB, OKLCH, CSS variablesJSON · CSS
  • /TYPEIBM Plex Sans · Mono · Instrument SerifGOOGLE FONTS
  • /GUIDEThis page, exported as a PDFPDF · 1.2 MB
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Press · partners · team