Dataflix Announces Partnership with ARDA to Drive AI Innovation in the Vacation Ownership Industry

Hayward, CA – April 13, 2026 – Dataflix, a leading provider of data, AI, and cloud services, today announced its partnership with the American Resort Development Association (ARDA), the Washington D.C.-based trade association representing the vacation ownership and resort development industries. This partnership underscores Dataflix’s commitment to advancing digital transformation and AI-driven excellence within the hospitality sector.

As part of this strategic engagement, Dataflix will serve as a Friend Sponsor for the 2026 ARDA Spring Conference, the industry’s premier annual event held at The Bellagio in Las Vegas from May 10–13. The conference brings together more than 1,200 senior leaders and C-suite executives to explore the trends and technologies shaping the future of vacations.

Driving the Conversation on AI

A highlight of the partnership will be a featured Conversation Starter session led by Dataflix CTO, Srinivas Jayanthi. The session, titled “AI-Powered Owner Experience: From Transactions to Relationships,” will explore how forward-thinking resort operators are leveraging artificial intelligence to modernize the member journey.

The fireside chat will focus on transitioning from reactive, transactional service to proactive, personalized owner relationships. Key topics include:

• Anticipating Travel Patterns: Using predictive analytics to understand and meet owner needs before they arise.
• Proactive Service Delivery: Resolving maintenance and concierge requests through intelligent automation.
• Enhancing Lifetime Value: Improving loyalty, maintenance fee compliance, and referral rates through concierge-quality service at scale.

“The vacation ownership industry is built on the promise of belonging,” said Srinivas Jayanthi, CTO of Dataflix. “Our goal is to show how AI can turn that promise into a daily reality, moving beyond generic touchpoints to create deep, lasting relationships that drive significant business transformation for resort operators”.

Through this partnership, Dataflix continues to expand its core hospitality vertical, helping organizations unlock trusted, AI-ready data to enable next-generation applications and improved decision-making.

About Dataflix

Dataflix is an AI solutions company helping enterprises unlock business value from data. We specialize in building modern data platforms and AI-native applications that drive digital transformation at scale.

Our mission is to harness the power of AI and data to drive innovation and impact — for people, businesses, and society. Learn more at www.dataflix.com.